Sock Art Los Angeles
Branding: Joe Thiel
Photography: Kunal Kohli
Casting, Production, Movement-direction: Hillary Ramos
Images © Sock Art LA and Kunal Kohli
Sock Art LA wanted a youthful, East-Coast ‘Yeezy meets American Apparel’ tone. Campaign shots take the user from a cozy dreamland into high energy grunge, emphasizing energy and position of the feet to showcase socks. Dancers were directed on soft, touch-based movements for snuggle-scenes, and jumping poses for outdoors.